With the launch of the new PDL website, we thought it was the perfect opportunity to freshen up the identity of the laboratory to highlight its craft and convey the spirit that is behind it. We designed the new identity to be flexible and approachable, while maintaining a simple coherence that is reflected in the new colored version of the Public Data Lab logo.
A flexible approach
The core principle of the new aesthetics of the website is to highlight the uniqueness of projects and endeavours and their call to gather different disciplines, approaches and people to explore specific areas of research.
Each project can be represented with a specific color, that belong to a family of warm and rich color palette that is inspired by historical japanese and western prints. These colors come together in the new logo, that showcases three of them along the new “mango yellow” that ties all the colors in the palette together.
All the projects come together in the network that showcases the interconnections between projects, people and affiliations that make the Public Data Lab. In the network, each project retains its color, making it recognizable also from this bird’s eye view.
? In order to enable more people to post more easily about various projects and activities, we’re now using WordPress as the backend for the site (along with static site templates and materials for use by different lab projects).
??? We have added a people page so we can highlight a much wider group of people, groups and collaborators who we work with at the Public Data Lab.
? We’ve added an updated projects page which includes more of what we’ve been up to than had been on the previous site, along with a little updating network diagram to show who has been working on what and the different clusters of our activities 🙂
? We’ll be using the blog to post short notes and updates on our various projects and activities across the Public Data Lab and its associated research centres, communities and institutions.
? We have lightly revised our mission statement to better reflect what we do (in light of activities over the past few years)
As always you can follow our activities on Twitter at @PublicDataLab and also get in touch if you’re interested in contributing to or collaborating with the lab.